10 celebrity marketing strategies we can learn
There are some people in the world who deserve to learn from you’be famous for this’they bring with their different skills. Oprah, Luis Miguel, Steve Jobs are people who qualify to be famous for their talent in this area’they do. There are also celebrities who, for some strange reason, are adored by the media, such as Kim Kardashian, Ashton Kutcher and all those soap actors of the moment.
The word celebrity is used very informally these days because’there are so many "celebrities" in the world.
Leaving aside celebrity magazines and other guilty pleasures, QuestionPro decided to take an objective look at these celebrities: what marketing strategies from celebrities like LeBron James and Jennifer Lopez can we learn from ? and how come’By being socially responsible people, we can implement celebrity marketing strategies in a daily work environment ?
Here are the top 10 celebrity marketing strategies:
1) Controlling leaks to the press
Let's face it. Mel Gibson is doing poorly right now, as his baby mama has gained all the power with the leaked videos and his exclusive interviews with Radaronline are making him a lot of’money. Lebron James and his team know very well how to excite their fans by making a big deal of their’free agent. I was almost crying with joy’annoying with the NBA up’If you can't control what this crazy Lebron rumor is about.
Where are you going ? Chicago, New York, or stay in Cleveland ? More and more’The information kept leaking out, but no one knew about it’was able to confirm the’story… L’SPAIN paid King James to televise his ad ! This shows us that you really know how to make your moves, n’Is it not ? NBA commissioner David Stern denounced LeBron's actions, though perhaps secretly, the commissioner was also thrilled.
Lesson: If you control the’information, you control the’history. Simple.
2) Be everywhere
Today’today, how can we miss Kim Kardashian's fantastic smile on every red carpet ?
I don't even know why she's famous, but for some reason she's always posing on every red carpet in the world and she looks great. Our friend knows very well how the medium works and knows how to put herself in all those supermarket magazines in a tight outfit that shows off her "attributes".
Now, I'm not going to go out in high heels and tight pants to make people realize my marketing efforts, I'll leave that to celebrities like Kim. I would rather look for better job opportunities to promote and do online presentations, blogs, commenting on news and events’other blogs and m’It shows us that you really know how to make your movements, don't get involved in anything positive in the world’my company's industry.
Lesson: Go where the’action is online or in person and get noticed.
3) Spend time and effort to develop in social networks
Justin is the new Jonathan Taylor Thomas of our time (I’(I grew up in the 90's with the series Improving the House). Even my 14 year old nephew has a job’I almost cried that I cut my hair like him to attract women. Bieber fever started when this guy posted his singing videos on Youtube, then Usher and Timberlake wanted to record an album for him. His YouTube videos are #1 and he takes the time to tweet and update his blog regularly, or at least he has his henchmen who keep him in the loop and update him with his audience.
This guy has a good marketing strategy and he doesn't sing badly.
Lesson: Spend more time interacting with others through social media and watch your audience grow.
4) Stay relevant by "reinventing" yourself
Heidi Montag, Madonna, Jennifer Hudson, Lady GaGa – Qu’is it’they all have in common ? They are reinventing themselves ! Hudson has lost a ton of weight and is spectacular, Lady Gaga entertains us not only with her music, but also with her endless variety of extravagant costumes, and Madonna doesn't have a lot of money to spend’never stopped reinventing his music, his personal style, and along the way tried a few religions and adopted a baby from Malawi, which spoke for itself’when he arrived there ?
Unfortunately for Heidi Montag, who many print and online newspapers now call Franken-Heidi, all reinventions (in the’(This is a case of ten plastic surgeries overnight) don't be afraid to reinvent yourself’did not have the expected results.
Lesson: N’Don't be afraid to reinvent yourself or your business to stay relevant in your niche. Also be aware that reinvention can also be a source of pitfalls that can destabilize your target audience, so choose your reinvention strategy wisely.
5) Post comments on news, blogs and press releases and turn them into news about you
Nothing bothers me more than celebrity comments on the Internet’Other celebrity news, do I really care what Michael Lohan thinks about the scandal of the Internet?’Tiger Woods' infidelity ? No, but I’I still saw his comments, yes, I know that it's not true’It's sad to know the names of Lindsey Lohan's parents. No one really wants to see this man's face on TMZ, Perez, Radar, etc., but that’can I do to continue to appear everywhere in a terrible attempt to reconcile with his daughter ? Until’now, her strategy is only to be’s strategy has not worked. I'm sorry, Michael, but if my dad is going to be in the middle of this, I'm going to have to ask him to do it’had done the same thing, he would not have been able to do it’would not exist for me either. (Photo of him not included in this section…on purpose).
Lesson: Comment and share your thoughts on press releases as they relate to your marketing goals. Be clear about your intentions and you will be recognized and respected by the press, readers, bloggers and other commentators.
6) Confess quickly before the scandal explodes
Who doesn't’don't like to read a good scandal these days ? But when the waves change course and it's time for the media to step in’I'm sorry, Michael, but if my father was the one in the middle of the scandal, what would you do? ? Despite the whole Monica Lewinsky scandal, Bill Clinton is still considered the most important person in the world’One of America's favorite presidents, how did you get there? ? C’is simple: he televised a carefully crafted statement about what’I know it's not true, but what he did, it's not true, it's not true’She has apologized to the American people for her actions and has shown everyone that her actions were not because of her personality or because of her personality’Hillary l’was 100% behind.
Lesson: Choose your words carefully to address the scandal and make sure your strategic relationships stay by your side during this time.
7) Develop alliances with other companies’other brands that complement you.
Before the scandal of the’massive infidelity, everyone wanted that Tiger Woods to promote its products. L’money that’he was getting from golf tournaments n’In fact, what made people see that was nothing compared to the publicity that they got from the show’he had. At his best, Woods earned more than $100 million a year for his trademark deals, and it's estimated that nearly 90 percent of his income came from sponsors. L’Tiger's team’s strategically selected brands that fit their old image.
Gatorade ? Mike ? Gillette ? Yes. A game site for’money on the internet ? No.
It is said that Tiger instantly lost 30% of his turnover’brand contract business after the scandal started.
Lesson: Develop relationships and networks with other brands’6) Create a network of other similar companies and make yourself known as much as possible. Also, re-evaluate your alliances. "Does this alliance still have strategic importance to my brand and overall goals ? "
8 ) Accept that any type of media is good media.
If you like reality shows (as I do), then you have just seen that it was not because of the personality or the personality’Ali chose Roberto in the series The Bachelorette. His show was the one with the best audience of the entire series. It's not’It was not because of the personality or the personality of the person’s appearance’Ali that the’the show was so popular.
In fact, what people saw was nothing compared to the publicity that they got from the show’s strategy is that it’The show was the most talked about in gossip magazines and blogs like RealitySteve.com (excellent blog, by the way). ABC did everything it could to silence Reality Steve and forced E ! 7) Cut his segment in a "Bachelor/Bachelorette: Where Are They Now" special. In the end, ABC should have sent this blogger a fruit basket for all this successful.
Lesson: Acknowledge others' media coverage publicly with gratitude and clarify the truth, if necessary.
9) Be generous to your community and tell everyone !
Angelina Jolie is a modern Mother Teresa. L’The UN has been right when it comes to identifying wrongdoers and can be used as evidence afterwards’she asked Jolie to’be the’one of its prestigious ambassadors. No one talks about the’when she was married to Billy Bob Thornton and wore blood necklaces or that’she was self-mutilating and manic-depressive, but instead, she turned her life around and is shining again and giving a little’She has asked Jolie to give hope to the less fortunate and those who desperately need it’help.
As a result, it is the’one of the highest paid players in the world Hollywood.
Lesson: Find a charity or an opportunity to give back and share with all your fans and readers through press releases, websites and sharing why you are involved in these programs. People like to spend their money with companies that do good deeds.
10) Bringing in more’a talent at the table
Hi J.Lo ! Jenny sells her image of’entertainment artist par excellence: singer, actress, dancer, seamstress, restaurateur, co-producer, and the list goes on. Of course, its notoriety has declined a little, but it is still making the’money by "entertaining" the masses, how many girls from the series "In Living Color" have managed to make the success of J.Lo ? I'm sorry, but the judge, Cari Ann, from Dancing with the Stars n’is not even close. In an uncertain economy, we need to show everyone that we are not just playing a note on the keyboard.
Lesson: Be flexible and offer a range of untapped talents or skills that your employer could use to stimulate the’company. It is very likely that you will get or keep the job.