How to get rid of e-commerce serenely ?
You dream of offering your product around France. Or you are a franchisee and just have to get started to win your first euros thanks to your e-commerce. In both cases, you would like to receive the best advice to start this activity as calmly as possible.
Because we know that it is not easy to find your way around and keep only the best, we have selected for you some tips that will save you time.
1/ Do not be afraid to invest from the start
Yes I know, this sentence can be a little scary. You don’t earn any money yet that I suggest you spend. It is however at this price that you will have the best chance of achieving your goal.
These are only “small” expenses, which will be quickly amortized when you have seduced your first customers. For example, contact a professional graphic designer to make your shop logo himself. Invest a few tens of euros to obtain a more ergonomic website theme than those offered for free.
2/ only store small amounts of products
Among other tips that you might find on blogs that deal with e-commerce, you will often read the one who wants you to store only few products. Indeed, if you favor dropshipping, your starting investment will be much less important, and you can offer your customers many more numerous references than if you had to store everything at home or in professional premises. This is the time to save money !
3/ Do not do like your competitors
If you embark on e-commerce, it may be because you know that it has the wind in its sails and you are likely to earn a good living. So yes, it is possible, but you must clearly stand out from your competitors.
To do this, create a brand that will be clean to you and that your future customers will easily recognize. You then choose one product. In general, this creates greater confidence between your target and you. And you can benefit from greater margins on “secondary” products.
You will then have to bet on a good development strategy to make yourself known, both by your website and your brand. Otherwise, you may end up with your products on your arms.
If starting in e-commerce requires an effort at the start (and, in fact, throughout your career), the satisfaction of succeeding will give you this effort to the Centuple.