7 tips for successful photos of your e-commerce products
The quality of the products is an essential criterion for a business to function. However, this marketing asset is less noticeable on e-commerce sites. An e-merchant can only show the content of his catalogs from different angles. You must therefore present your items in a way that makes them stand out.
This approach necessarily involves optimizing the visual products.
1/ Choose natural light
The natural light is your first ally for Successful product photos in e-commerce. It allows to obtain professional quality pictures, without necessarily resorting to expensive and cumbersome equipment.
However, you will be subject to time constraints to taking advantage of the daylight during the shooting. To better manage the light, plan your photo session around 9 am or 4 pm. Thus, the sun’s rays will be less direct and will not complicate the operation to obtain beautiful photos.
2/ A tripod for successful (and not blurred) photos
In photography, blur is synonymous with amateurism and can harm your image. How can you provide a good service without being professional ? The tripod allows to avoid this problem. Indeed, the blurred often come from the lack of stability of the camera when taking pictures.
In addition, you will facilitate the clipping and the development of the product with clear contours. You can even automatically identify the subject and easily remove the background with tools like Zyro’s AI.
3/ Use the same background for all your product sheets
Your first goal here is to highlight the item for sale. You must therefore draw attention to the item. To achieve this, choose a neutral and plain background, preferably in white.
It is also important to use the same background on each product sheet to standardize your catalog.
Also, be careful to respect the right to privacy’Author and copyright laws’image, if you use a photo taken on the Internet. Although it may seem harmless, this solution can expose you to legal proceedings from the photographer or his beneficiaries.
4/ You use a smartphone ? Avoid filters and other frames
Today, you can successful product photos in e-commerce, even if you use a smartphone. The manufacturers offer resolutions that have nothing to envy to professional cameras. However, you must not use filters or frames on product photos.
These features are fun, but they are not the only ones not appropriate on an e-commerce site. You risk losing credibility. However, an online merchant must always monitor its e-reputation.
This factor can quickly boost or penalize the sales of your Internet store.
5/ Think about the light reflector to avoid shadows
Less serious than blurred photos, the shadows however, remain problematic for people who want to take quality photos. This phenomenon may even lead to make your products less attractive to Internet users. Fortunately, the reflector gives you the possibility to eliminate those areas with little light exposure.
This term does not necessarily imply the use of professional photographic equipment. You can also use a white sheet or paper to reflect natural light. The whole thing consists in uniforming the surrounding luminosity as in a photo studio.
6/ Reduce the size of your photos before uploading them to your site
The size of the photos is often limited on turnkey e-commerce solutions like Magento, Prestashop or Shopify. This rule is mainly aimed at lighten the processed data and to optimize the user experience. On each reference, the CMS will be able to accelerate the display and the zoom of the visual.
Even without limitation, this measure remains advantageous for the fluidity of an online sales site. It is therefore important to reduce the size of images before uploading them to your e-commerce store.
7/ Keep a light hand on retouching
You currently have a myriad of photo editing software such as Gimp, Photoshop, Canva, Lightroom… These tools are effective to compensate for the shortcomings of the amateur photographer and give an excellent final image. However, you must remain measured to obtain credible results.
As for light, natural rendering is the best way to get the best results Successful product photos in e-commerce. Images that are too retouched may also call into question your reliability and prevent the conversion of potential customers.