How to install Facebook Pixel to improve your Facebook Ads ?

The Facebook pixel is very popular with professionals who are trying to create a brand’optimize their conversion rate. Indeed, it provides the pixel code that you will have to place on the pages of your site. No need to’Be a coder for the’To install, here are the steps to follow.

Go to the advertising manager and create pixel

Before’To install the Facebook pixel, you need to go to the ad manager. When you are there, click on the top left in “Advertising Manager”. You will find the’pixel tool in the “Report Measure” menu.

Then click on “Create a Pixel. A window will appear’automatically open it. Facebook will assign a name to your pixel and you can change it. Then, if you want to add the’URL of your site, click again on “Create.

Install the pixel code on your site

Once you have created your pixel on Facebook, it is essential to open it automatically’add to your website. Then you have three options:

• Use an integration or a tag manager if you use a CMS and in this case, Facebook will tell you the procedure to follow
• install the code by hand and copy and paste it on your website (this option requires some basic development knowledge)
• simply call a developer

Check that everything is working

To ensure that your Facebook pixel is working properly, go to the Advertising Manager and select Pixels. If you see that the status is “active”, it means that your code is valid. On the other hand, in case you read “no activity for the’instant “, c’s only’it does not work.

You can then use Pixel Helper, a tool offered by Facebook to configure your pixel.