Online games for women: how casinos Address female custo mers ?
Casino games have long been considered leisure reserved for male gent. As a result, women rarely benefited from dedicated offers and even unwanted. However, they have been able to have fun since the arrival of online games sites.
Casinos have thus discovered the potential for women's games. From now on, these profiles must be courted and pampered on all games.
Online games and casinos: L’importance of communicating properly with customers
THE Online games for women are relatively recent. On the other hand, the game sites have already demonstrated their ability to seduce the bettors. It is therefore important to observe how casinos communicate to attract customers.
THE targeting notably represents your first ally with these new games.
In practice, analyze the expectations of your target customers to reach them. Free games are, for example, very popular with internet users in general. You can therefore offer to women of Play for free on your platform.
Besides, the concept of free casino has already proven itself on the web. However, you must clearly show the billed services and Prohibit hidden fees.
The best games are not necessarily paid and the players know it all. You should therefore not fear frightening potential customers with this formula. However, also think about your upstream selection of games. You cannot offer belote or tarot to poker fans !
In general, women appreciate slot machines, roulette and card games. These vary depending on age, but offering many games can cover wide. Nevertheless, it is better to highlight a particular game of card to improve your seduction technique.
What's more, Do not underestimate the attractiveness of basic sports betting On football, basketball, etc. whether on the best online casino or on a Paris site.
Before you embark on this adventure, we will recall that the French legislation of online casinos is special. Games D’money and online chance have been well allowed since 2010. But all types of games n’have not received the green light from the’ANJ.
On the other hand, you can find here the list of online casinos in Switzerland which has different legislation from France.
Online casino marketer: pamper your female customers
THE Online games for women currently represent a high development market. Indeed, this niche is barely beginning to be explored by actors in the sector. However, you need a strategy adapted to these profiles to remain fun without becoming addictive.
What's more, Avoid maintaining the pejorative connotations of terms games for girls, Girls, etc.
Preserve their anonymity
Despite the evolution of casinos, the Sexism remains a Difficult to ignore problem In the world of game and on the Internet. The phenomenon is also denounced by this report from the High Council to the’Equality between women and men: ending the impunity of violence against women online.
Failing to change the mentalities, you can protect the players prejudices by making them anonymous. However, you must pay attention to the choice of your policy in this area. If you only hide the identity of women, they will be easier to spot in the middle of other players.
So you have to find a way to beat the cards or apply anonymity to all bettors.
Welcome gifts especially for them
THE Welcome gifts are excellent solutions for attract customers. It is the same with the Online games for women. Most of the time, casinos offer the same welcome bonus to all new players.
You can thus consider special packs To offer more games to future customers. Favor fun and original concepts such as flash game or sports games pass.
Timeless, Mother's Day Formulas are in particular among the most effective marketing targeting techniques. You can also offer exclusive packs for March 8, for example. In any case, you must work on the content of the offer and the timing (back to school, Halloween, Valentine's Day, etc.)).
Make their online well-being your priority
The title of best online casino generally returns to the brand capable of please customer. This very simple principle Considering all customer profiles, regardless of sex or age. For women, this satisfaction rests above all on their Online well-being. Prioritize this point on your game site !
Concretely, it is not enough to protect the clients of sexists. You have to Create a friendly and really pleasant space for women. Avoid in particular shots and other ideas "for girls". These questionable choices are annoying, even revolting for certain. Play the card of simplicity with colors instilling a light, even festive atmosphere.