How to create and send your SMS marketing ?

Today, companies cannot do without this effective marketing technique that is SMS marketing. With an open rate of over 90% within 3 minutes of sending, these bulk SMS are cost effective and not expensive. The Push SMS techniques can be used by any company wishing to reach its prospects and customers.

Want to know how to use this effective marketing method ? Here are a few leads to follow.

Define the objectives of your SMS campaign

To send a mass SMS through this site effectively, you must first define your objectives. Do you want to make this campaign to retain your customers or relaunch them for the sale of other products ? Do you want to optimize your sales ? Do you want to generate more leads ? Do you want to be closer to your customers ? Once you have a clear objective, you will know how to segment your database and send the right content to your target.

Data collection and segmentation

One of the important things to do is the data collection and segmentation. When you are a serious business, you need to know how to use data. Nowadays, these are a power and a way to refine sales techniques.

Thus, you must determine the means by which you intend to collect phone numbers. Is it on your website ? What are the different lead acquisition channels you have ?

Once you have them in place, it’s easy to get all the data you need. Nevertheless, note that it is a legal obligation in France to obtain the consent of customers and prospects before sending them SMS marketing. The data can be segmented according to the customers’ location, their buying habits, their age, their language, etc.

Create, personalize and send content adapted to your target

Once you have categorized your customers and the segmentation is done, you need to Send personalized content. Take the time to design the message to send. Then, personalize it according to the target.

For example, if you are a pizza sales company, you can send a message to your regular customers as a thank you for their loyalty.

You can also send them a message about one-time promotions. It is even possible to target customers who bought from you a long time ago, in order to convert them back into customers. Once you have a good segmentation, you can send the messages more easily.

Send messages via internet and analyze the performance of your campaign

Most often, these group messages are sent on internet platforms. If some offer you free services, others have paid services. The first ones have limited offers while the second ones propose more varied offers and adapted to the needs of the customers or prospects.

On these types of sites, it is possible to send grouped messages as well as individual messages to recipients depending on the objective of your campaign.

Another very important element is theAnalyze the performance of your SMS marketing campaign. A few simple metrics can help you do this. For example, use the SMS delivery rate, the SMS conversion rate, the opening rate, the unsubscribe rate.

This will allow you to better plan your next campaigns and to be more efficient. You will better reach your objectives by making a clear evaluation of your campaigns.